Social engagement
This term is even less known, but its meaning is fundamental. In fact, it also includes the topic of sustainable development.
Corporate social responsibility (CSR) is a business concept according to which companies take into account the interests of society, namely by considering their activities to their business partners, suppliers, employees, shareholders, but also to the environment. effect. This action seems to extend beyond the legal obligation, namely through voluntary action by businesses to improve the standard of living of the society around them.
CSR is only credible if the owner of the company, the number one manager, is responsible for this topic. If it is appointed as the task of the PR department and the aim is for the company to present itself in the most beautiful color possible for greater profit, its credibility is highly questionable.
“It’s not enough to look responsible, it has to be!”
More about the topic: http://kovet.hu/…
